Ver.iD
Ver.iD
Ver.iD
Project
Website update
My Role
Senior Product Designer
Industry
SaaS
Timeline & Status
2025
Overview
Ver.iD is an identity and verification company established to address the upcoming eIDAS law, which will come into effect in the coming years. The current landscape is rapidly evolving, and the exact use cases and industries are still being defined. The goal is to update the current website accordingly, keeping it aligned with predictions while ensuring it can be easily adapted as needed.
Goal
Update the current website to explain what eIDAS is and why it is important, while also attracting business across different sectors that represent potential use cases.
Problem
The eIDAS regulation has not yet been enacted and will only become fully applicable in the coming years. The website should explain what eIDAS is and appeal to specific industries that are still being defined. The assumption is that eIDAS will be adopted in sectors such as government, fintech, insurance, and events.
Interviews
To identify potential areas for improvement, a series of interviews were carried out with internal stakeholders, existing clients, and new prospects.
Interviews
To identify potential areas for improvement, a series of interviews were carried out with internal stakeholders, existing clients, and new prospects.
Interviews
To identify potential areas for improvement, a series of interviews were carried out with internal stakeholders, existing clients, and new prospects.
Website Audit
Next an audit of the current website was conducted to asses what the changes needed to be.
It was clear a few areas needed focusing on:
The website was not clear about its product offerings or how those solutions would actually benefit customers.
Different sectors were not mentioned, making it difficult for customers to understand potential use cases.
The components were poorly designed, requiring improvements in spacing, font sizing, icon usage, and overall consistency.
The imagery used on the website was often irrelevant and failed to add value in its context.
Responsiveness needed improvement, as components did not render correctly on mobile devices.
Website Audit
Next an audit of the current website was conducted to asses what the changes needed to be.
It was clear a few areas needed focusing on:
The website was not clear about its product offerings or how those solutions would actually benefit customers.
Different sectors were not mentioned, making it difficult for customers to understand potential use cases.
The components were poorly designed, requiring improvements in spacing, font sizing, icon usage, and overall consistency.
The imagery used on the website was often irrelevant and failed to add value in its context.
Responsiveness needed improvement, as components did not render correctly on mobile devices.
Website Audit
Next an audit of the current website was conducted to asses what the changes needed to be.
It was clear a few areas needed focusing on:
The website was not clear about its product offerings or how those solutions would actually benefit customers.
Different sectors were not mentioned, making it difficult for customers to understand potential use cases.
The components were poorly designed, requiring improvements in spacing, font sizing, icon usage, and overall consistency.
The imagery used on the website was often irrelevant and failed to add value in its context.
Responsiveness needed improvement, as components did not render correctly on mobile devices.
Design System
The goal was to develop a straightforward set of well designed components that would function effectively on the website. This was not intended to be a comprehensive design system, but rather a refinement of existing components along with the addition of a few new ones.
Design System
The goal was to develop a straightforward set of well designed components that would function effectively on the website. This was not intended to be a comprehensive design system, but rather a refinement of existing components along with the addition of a few new ones.
Design System
The goal was to develop a straightforward set of well designed components that would function effectively on the website. This was not intended to be a comprehensive design system, but rather a refinement of existing components along with the addition of a few new ones.
Iterations
Various website pages were constructed and tested to see what would work best.
Iterations
Various website pages were constructed and tested to see what would work best.
Iterations
Various website pages were constructed and tested to see what would work best.
Final Design
The final design incorporated the newly developed components and featured a structured breakdown of product pages, sector-specific pages, a new blog, a contact page, an about page, supported identity app pages, and more. Website link: https://ver.id
Final Design
The final design incorporated the newly developed components and featured a structured breakdown of product pages, sector-specific pages, a new blog, a contact page, an about page, supported identity app pages, and more. Website link: https://ver.id
Final Design
The final design incorporated the newly developed components and featured a structured breakdown of product pages, sector-specific pages, a new blog, a contact page, an about page, supported identity app pages, and more. Website link: https://ver.id
Next Steps
With the website live and generating traffic, focus shifted to the next steps:
Narrative-driven identity verification experience
An interactive platform that lets users explore real-world scenarios through an integrated identity app, such as verifying identity to access government grants. Designed for both user education and sales demos.Seamless self-serve onboarding
A sign-up flow optimized for identity app integration, enabling smooth onboarding onto the Ver.iD platform and removing the need for manual account creation via support.
Next Steps
With the website live and generating traffic, focus shifted to the next steps:
Narrative-driven identity verification experience
An interactive platform that lets users explore real-world scenarios through an integrated identity app, such as verifying identity to access government grants. Designed for both user education and sales demos.Seamless self-serve onboarding
A sign-up flow optimized for identity app integration, enabling smooth onboarding onto the Ver.iD platform and removing the need for manual account creation via support.
Next Steps
With the website live and generating traffic, focus shifted to the next steps:
Narrative-driven identity verification experience
An interactive platform that lets users explore real-world scenarios through an integrated identity app, such as verifying identity to access government grants. Designed for both user education and sales demos.Seamless self-serve onboarding
A sign-up flow optimized for identity app integration, enabling smooth onboarding onto the Ver.iD platform and removing the need for manual account creation via support.
Metrics & Reflection
With the platform live, we focused on driving awareness and measuring impact:
Campaigns & distribution
Multiple campaigns were launched and shared across social media to drive awareness and traffic.Measurable growth
The website saw a significant spike in traffic, with overall visitors increasing by 40%.Startup constraints
Working within a startup environment meant balancing tight timelines and limited development capacity while delivering the best possible outcome.Ongoing iteration
Performance metrics continue to be monitored, with plans to revisit and evolve the design as the product and target industries mature.
Metrics & Reflection
With the platform live, we focused on driving awareness and measuring impact:
Campaigns & distribution
Multiple campaigns were launched and shared across social media to drive awareness and traffic.Measurable growth
The website saw a significant spike in traffic, with overall visitors increasing by 40%.Startup constraints
Working within a startup environment meant balancing tight timelines and limited development capacity while delivering the best possible outcome.Ongoing iteration
Performance metrics continue to be monitored, with plans to revisit and evolve the design as the product and target industries mature.
Metrics & Reflection
With the platform live, we focused on driving awareness and measuring impact:
Campaigns & distribution
Multiple campaigns were launched and shared across social media to drive awareness and traffic.Measurable growth
The website saw a significant spike in traffic, with overall visitors increasing by 40%.Startup constraints
Working within a startup environment meant balancing tight timelines and limited development capacity while delivering the best possible outcome.Ongoing iteration
Performance metrics continue to be monitored, with plans to revisit and evolve the design as the product and target industries mature.
